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REPRESENT is a London-based fashion brand. Founded in 2012 by brothers George and Mike Heaton, the brand uses high-quality materials inspired by British history and culture to express its brand image through fabrics, silhouettes, and mood. Its items, which combine high design quality with functionality, are popular with a wide range of artists across genres, including hip-hop artists such as Machine Gun Kelly, Post Malone, and 21 Savage, as well as Justin Bieber and The Weeknd. |