| brand |
DONCARE is a cutting-edge streetwear brand from China. It quickly rose to prominence with its unparalleled value for money, combining low prices with high quality. It has grown so rapidly that it now operates its own factory in Beijing and offers unrivaled products. AFGK (=A FEW GOOD KIDS), a collaborative brand with Masiwei, the leader of Higher Brothers, a hip-hop group affiliated with the record label 88rising, which is active primarily in the Greater China region, held a pop-up event in China and, despite its low unit price, recorded an astonishing daily sales figure of over 4 million yen, less than six months after the brand's launch. Since then, various pop-up events have been held successfully, and both DONCARE and AFGK have continued to grow. |
