MARKET

MARKET is an emerging street label founded by Michael Cherman, a prominent figure in the NY street scene. In SS22, the label was rebranded from CHINATOWN MARKET to MARKET. Based in LA, MARKET draws inspiration from Canal Street near Chinatown in Lower Manhattan, where vendors sell fake and bootleg items, to create unique graphic pieces. Recent collaborations with PUMA, fellow LA-based street label PLEASURES, and American rock band Grateful Dead are still fresh in people's minds, showcasing its immense popularity in the US street scene. The fact that some items trade at premium prices further highlights its widespread appeal.