A FEW GOOD KIDS (AFGK)

A FEW GOOD KIDS (AFGK) is an emerging streetwear brand from China. It quickly rose to prominence due to its exceptional cost performance, offering high quality at low prices. Now based in Beijing, it has rapidly grown to the point of owning its own factory, developing products that no one else can match. "AFGK (=A FEW GOOD KIDS)" is a collaborative brand with Masiwei, the leader of Higher Brothers, a hip-hop group signed to the record label 88rising, which is active mainly in Chinese-speaking regions. AFGK held pop-up events in China, and despite being less than half a year old and having low price points, it recorded an astonishing sales figure of over 4 million yen in a single day. Since then, both DONCARE and AFGK have continued to grow, with many successful pop-ups.