Represent is a London-based fashion brand founded in 2012 by brothers George and Mike Heaton. Crafted from high-quality materials inspired by British history and culture, the brand's image is expressed through its fabrics, silhouettes, and mood. Its sophisticated designs and functionality have earned it support from a wide range of artists across genres, including hip-hop artists like Machine Gun Kelly, Post Malone, and 21 Savage, as well as Justin Bieber and The Weeknd.
