Los Angeles

LOSO NYC is a cutting-edge streetwear label from New York. Designer LOSO started the label as a DIY project, reconstructing existing clothing, inspired by his Mexican heritage and growing up in the Bronx. Its intricate embroidery and bold, message-driven graphics have earned it the support of numerous celebrities, including Travis Scott, and it has grown into a globally recognized brand. The brand's signature embroidered skull graphic and trucker caps featuring barbed wire-inspired ropes are highly sought after, as evidenced by their premium prices on the resale market.